Welcome to the Innovation Manual (Wiley, 2009)

The PURPOSE of this site is to introduce the book and share key lessons about innovation.

To LEARN MORE about the book, please CLICK THE TABS ABOVE or see the LINKS to the left.

To see, read and share thoughts about innovation, please scroll through the BOOK BLOG BELOW and add your comments!

To BUY THE BOOK, Please CLICK ON THE AMAZON BUY BUTTON to order directly or the COVER IMAGE to get the Amazon information page.

 

“A definitive book destined to become a key reference for executives and managers. Solidly based in theory and best practice, comprehensive in coverage and oriented to action. The title says it all, a manual for innovators, everywhere!”

Pierre Pringuet, Chairman and CEO, Pernod Ricard