David Midgley joined INSEAD in 1999 as Professor of Marketing. Previously, he held positions at the Anderson School, University of California, Los Angeles and the Australian Graduate School of Management, Sydney, where he was Foundation Chair. From 2001 to 2005, he served as Coordinator for the Marketing Area at INSEAD.
Professor Midgley is a graduate in science, management and marketing from the Universities of Salford and Bradford in England. He has been an invited scholar at Stanford Graduate School of Business and has also taught at the Wharton School, University of Pennsylvania.
Professor Midgley has over 100 publications, including papers in leading journals such as the Journal of Consumer Research, Journal of Information Technology, Journal of International Business, Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Organisation Science and Research Policy. He has also served on the editorial boards of the Journal of Consumer Research and the International Journal of Research in Marketing. His principal areas of research are innovation and strategy. Professor Midgley’s most recent book is The Innovation Manual (John Wiley, February 2009).
He has extensive consulting experience in Australia, Europe and North America and has also served on an Australia Federal Government task force focusing on management skills for the 21st century.
At INSEAD, Professor Midgley directs executive programmes for blue chip companies such as Pernod Ricard (France) and Syngenta (Switzerland). In the MBA programme he teaches the Market Driving Strategies elective.
