What the Experts say?

“A definitive book destined to become a key reference for executives and managers. Solidly based in theory and best practice, comprehensive in coverage and oriented to action. The title says it all, a manual for innovators, everywhere!”

Pierre Pringuet, Chairman and CEO,

Pernod Ricard

 

“In the 1980s, Atari was known for innovation. But we didn’t manage innovation: it managed us. We had no framework to look at innovation, no strategic goals – just vague hopes – and no way to contextualize what we were doing in a way that could build a sustainable company. If we had had this book at that time, Atari might be known as the current leader in the video games field and not as it appeared recently in the New York Times crossword: Company around in the 80s that pioneered video games (5 letters).”

Steve Mayer, chief inventor for Atari, founder of Warner Communications Lab and winner of an Emmy for creating the video workstation

 

“Every manager can profit from The Innovation Manual. By identifying key lessons from psychology, sociology, economics and marketing, Midgley helps the busy manager get to the heart of innovation. This is a must read book if you want to develop an effective approach to innovation management.”

Jean-Claude Larreche, A.H. Heineken Chaired Professor of Marketing, INSEAD, and author of The Momentum Effect

 

“The Innovation Manual fills a pressing need for a disciplined innovation process that begins and ends with the customer. David Midgley accomplishes this feat by linking the latest thinking about innovation with sound management practice. The process and the supporting concepts can be put to use immediately.”

George Day, Geoffrey T. Boisi Professor of Marketing, Co-Director,

Mack Center for Technological Innovation and Director, Emerging

Technologies Management Research Program, at the Wharton School,

University of Pennsylvania.

 

“Every manager can profit from Midgley’s systematic thinking on innovation. Ideas, frameworks and tools, connected into a clear and understandable system. This is an important contribution to improving the management of innovation.”

John Atkin, Chief Operating Officer,

Syngenta Crop Protection AG